Problems Pharma CXOs Face
As a CXO of a pharma company, are you encountering these challenges? If so,
Market Differentiation
How can we set ourselves apart from competitors and establish a unique identity that appeals to doctors?
Brand Recall
What strategies can increase our brand’s recognition and memorability among doctors to ensure they think of us first?
Maximizing MR Time
How can we optimize the time that Medical Representatives (MRs) spend with doctors to deliver more impactful information and build relationships?
Engagement Touchpoints
What approaches can we use to create frequent, valuable interactions with doctors that foster trust and ongoing engagement?
Doctor Loyalty
How can we build stronger loyalty among doctors, ensuring they prefer our brand over others in their practice and recommendations?
Empowering Patient Communication with AI
AI-Driven Videos and Avatars for Enhanced Patient Awareness and Communication
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Benefits of AI in Healthcare
We’re committed to leveraging AI-driven solutions that bring measurable impact to healthcare, enhancing relationships, communication, and awareness across the medical community.
Doctors reported improved health awareness outcomes with AI tech.
MRs felt AI initiatives helped them build stronger relationships with doctors.
Doctors found AI-powered communication enhanced patient outcome
patients believed AI solutions improved communication with their doctors
Across a sample size of 800+ MRs across Top 35 cities
Across a sample size of 2,000+ doctors across Top 15 cities
Across a sample size of 5,000+ patients across Top 15 cities
Powering India’s Biggest Pharma Brands, impacting 50,000 + doctors & more..
Hyperlocal PCOS awareness campaign with 5,000+ doctors and Sania Mirza
Eris Pharma partnered with us for an innovative PCOS awareness campaign. Using our AI technology, we created thousands of personalised videos featuring 5,000+ doctors and tennis star Sania Mirza. Each video seamlessly inserted the doctor's name with perfect lip-sync, delivering 100% authenticity. Videos were distributed via WhatsApp API to MRs, who then shared them with doctors. The doctors' names and faces added credibility within their networks, while Sania Mirza's star power amplified the campaign's reach, targeting millions of patients with a highly personalised approach.
FDC partnered with GoNuts for their iconic Electral brand in which 5000+ personalised birthday and anniversary greetings were delivered through a mix of vernacular celebrities. Each video was customised with an intro, outro, BGM, and brand logo. It resulted in everlasting memories for doctors/HCP’s and their families and strengthened the bond between them and FDC
Battling with Insulin awareness campaign with 5,000+ doctors and VVS Laxman
Eris Pharma partnered with us for an innovative Insulin Awareness campaign. Using our AI technology, we created thousands of personalised videos featuring 5,000+ doctors and cricketing legend VVS Laxman. Each video seamlessly inserted the doctor's name with perfect lip-sync and voice-cloning, delivering 100% authenticity. It also had sub-titles and complex transitions delivered with perfect ease. Videos got distributed via WhatsApp API to MRs, who then shared them with doctors. The doctors' names and faces added credibility within their networks, while VVS Laxman’s star power amplified the campaign's reach, targeting millions of patients with a highly personalised approach.
AI-Powered Personalized Birthday Wishes Boost DRL Employee Engagement
Developed an internal communication solution for Dr. Reddy's, leveraging AI technology to create personalised birthday wishes from the India Head. An AI avatar of the India Head was used to generate thousands of unique birthday videos, making each celebration special for DRL employees. The campaign showcased DRL's commitment to employee welfare and its dedication to recognizing their contributions.
AI-Driven CKD Awareness Through Doctor Avatars
Partnering with Eris Pharma to develop an AI solution that generates avatars of thousands of doctors. These AI avatars will be used to create informative videos on Chronic Kidney Disease (CKD), with each video featuring a doctor delivering the message through perfect lip-sync and voice cloning. The campaign aims to spread CKD awareness on a large scale, directly through nephrologists.
Partnering with Merck Group to revolutionize heart health education by creating AI avatars of leading cardiologists. These AI avatars will be meticulously designed to replicate the knowledge, expertise, and communication style of the cardiologists. These avatars will serve as scalable digital entities, capable of generating high-quality, accurate, and engaging heart health content tailored to diverse audiences. This initiative aims to empower doctors by amplifying their reach and influence, making expert guidance accessible to patients and the medical community on a global scale.
FAQs
GoNuts is an innovative AI-powered platform designed to revolutionize communication in the healthcare and pharmaceutical sectors. By leveraging AI-driven video personalization and avatar technology, GoNuts helps brands create engaging, scalable content tailored for healthcare providers and patients. This approach strengthens brand recall, improves communication, and fosters loyalty in an increasingly competitive market.
GoNuts uses AI to develop highly personalized avatars of doctors to create customized content at scale. These doctor avatars can address specific health topics, provide tailored follow-ups, and deliver educational content in an engaging format to their patients. By simplifying complex information and making it accessible, GoNuts ensures patients better understand their health concerns while fostering stronger doctor-patient connections.
While GoNuts primarily caters to the healthcare and pharmaceutical industries, its AI-driven personalization solutions can also benefit:
- Educational platforms for creating engaging teacher-student interactions.
- BFSI/Other Sectors for helping drive personalised communication to both external and internal customers.
- Brands looking to enhance customer engagement through tailored messaging.
- Hyper-personalization at scale: GoNuts uses advanced AI technologies like voice cloning and lip-syncing to create authentic, unique content tailored to individual doctors or patients.
- Specialization in healthcare: Unlike generic AI platforms, GoNuts focuses on healthcare communication, ensuring compliance and relevance in medical contexts.
- Collaborations with celebrities/renowned personalities: Campaigns leverage the credibility and reach of celebrities to amplify messages effectively.
- Proven success: Partnerships with leading pharma companies have showcased measurable results, such as increased MR engagement and improved patient outcomes.
GoNuts assists pharma companies by:
- Creating personalized video campaigns to enhance doctor engagement.
- Designing AI avatars to deliver educational content at scale.
- Providing tools for frequent and meaningful touchpoints with healthcare providers.
- Offering innovative communication solutions that increase brand loyalty and MR cabin time.
Yes, GoNuts tailors campaigns to specific health concerns such as PCOS, insulin awareness, or chronic kidney disease. Personalized video content ensures greater relevance and impact for healthcare providers and patients. Connect with us if you are looking to engage with your doctors in your vertical/division.
- 85% of doctors reported improved health awareness outcomes.
- 50% of MRs experienced stronger relationships with doctors.
- 90% of doctors noted improved patient outcomes through AI-powered communication.
GoNuts adheres to stringent data privacy and compliance standards, ensuring all personalized content respects healthcare regulations and maintains confidentiality. It also ensures that UCPMP guidelines are adhered to at all times.
Yes, GoNuts can create content in all major Indian languages to cater to diverse regional audiences, ensuring inclusivity and better communication.
With its AI-driven tools, GoNuts can rapidly develop and deploy campaigns, ensuring businesses meet tight deadlines without compromising quality. Connect with us to know more.
You can begin by contacting the GoNuts team to discuss your requirements. They will help you identify the right solutions, tailor content, and set up campaigns to meet your desired objectives.
